This podcast hosted by Dr. Justin Trosclair talks about how the products they launched were developed and why they choose predominately the chiropractic profession as the spokesman and salesman for the company.
Like most people who create a business, Bruce Brown started out in the same profession as a sales person and quickly realized that there are some gaps in the quality of mattresses on the market and saw a niche that he could fill. Element Mattress, less than one year old, decided to distribute by E-commerce because he was tired of feeling like a piece of meat when a customer enters a brick and mortar mattress store. Plus, you can have 100 mattresses on a showroom floor and the main difference is that they put a different logo and cover.
The Element Mattresses hold up over time and the mattress cover fibers are handmade and quilted to wick heat away. You get a 100 day sleep guarantee, free shipping on returns. Their newest offering is a patented qtech 29 fiber paired with copper fibers built into the cover. Bruce mentioned looking at research, some of it on benefits to animals, about the potenetial healthy properites copper can bring to us. Developing copper into the sheets (not just the cover) is in the works as well as a cooling device to make any mattress more temperature comfortable. He spent a lot of time with non-profits and actually gives product returns to non-profit organizations.
Show notes can be found at www.adoctorsperspective.net/14 here you can also find links to things mentioned, the Travel Tip and the interview transcription.
If you like to talk to Dr. Justin and see how he can help with business ,marketing and etc. Call the number Tel:13374535199 or schedule here http://www.drjustintrosclair.com/bookonline.
